Redefining Quality.
We believe in crafting products that elevate your everyday experience, merging modern design with uncompromising standards.
Our Vision
At 99 Degree North, we believe that true excellence in sports is driven by passion, innovation and an unwavering commitment to quality. Our vision is to empower athletes, fitness enthusiasts, educational institutions and organisations with world-class sports, fitness and infrastructure solutions that inspire performance and lasting success.
Guided by the vision of our Chairman, Mr. B.D. Arora and the entrepreneurial spirit of our Founder, Mr. Ishan Arora, 99 Degree North is committed to redefining industry standards through innovation, reliability and customer-focused solutions. Their leadership continues to shape the brand's journey towards excellence, ensuring that every product and service reflects the highest standards of quality and performance.
At 99 Degree North, we are dedicated to building long-term partnerships through trust, integrity and continuous innovation. As we continue to grow, we remain focused on delivering exceptional value and helping our clients achieve their goals because at 99 Degree North, we believe in going Beyond Possibilities.
Our Mission
At 99 Degree North, our mission is to empower athletes, fitness enthusiasts, educational institutions, organisations and sports professionals by delivering premium-quality sports equipment, fitness solutions, sports infrastructure and customised products that meet the highest standards of quality, performance and reliability. We are committed to developing innovative solutions that enhance sporting experiences, encourage active lifestyles and support the ever-evolving needs of the sports industry.
Driven by a customer-first philosophy, we focus on understanding the unique requirements of every client and delivering solutions that create long-term value. Through ethical business practices, continuous innovation and uncompromising quality, we strive to build lasting partnerships founded on trust, integrity and mutual success.
As we continue to grow, our mission is to contribute to the advancement of sports and fitness by making world-class products and solutions more accessible while consistently exceeding expectations. Every step we take reflects our commitment to excellence and our promise to go Beyond Possibilities.
Catering Your Needs
Craftsmanship
Every detail matters. We source the highest grade materials.
Transparency
No hidden markups. You see exactly what goes into our products.
Sustainability
Built to last a lifetime, reducing waste and honoring our planet.
OUR TEAM
Mr. B.D. Arora began his entrepreneurial journey with the establishment of Arora Sports in 1995, laying the foundation for what has evolved into a trusted enterprise in the sports and fitness industry. Guided by his vision, integrity, and commitment to excellence, he continues to lead the organization with a focus on innovation, quality, and sustainable growth.
Beginning his entrepreneurial journey in 2018 with 99 Degree North, Ishan Arora transformed his passion for sports into a purpose-driven enterprise. Leveraging his experience as a professional badminton player, he is committed to advancing sports, fitness, and infrastructure through innovation, strategic partnerships, and uncompromising quality.
A professional trap shooter with a deep understanding of the sports ecosystem, Adeshpartap Singh Sidhu joined the organization in 2026 to lead operations. His precision, discipline, and results-driven approach ensure operational excellence, efficient project execution, and exceptional value for clients and partners worldwide.
