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Redefining Quality.

We believe in crafting products that elevate your everyday experience, merging modern design with uncompromising standards.

OUR PURPOSE

VISION & MISSION

99 Degree North Purpose
01

Our Vision

At 99 Degree North, we empower athletes, fitness enthusiasts, and organizations with premium sports, fitness, and infrastructure solutions that inspire performance. Guided by innovation and quality, we redefine industry standards to build long-term partnerships founded on trust and reliability.

02

Our Mission

Our mission is to deliver premium-quality sports equipment, custom teamwear, and cutting-edge infrastructure that meet the highest standards of reliability. We focus on understanding client needs to encourage active lifestyles and elevate the sporting experience worldwide.

30+ Years Legacy
1M+ Products Delivered
5+ Countries Reached
500+ Schools & Academies

Catering Your Needs

Craftsmanship

Every detail matters. We source the highest grade materials.

Transparency

No hidden markups. You see exactly what goes into our products.

Sustainability

Built to last a lifetime, reducing waste and honoring our planet.

LEADERSHIP

OUR TEAM

Mr. B.D. Arora

Mr. B.D. Arora

Chairman

Mr. B.D. Arora began his entrepreneurial journey with the establishment of Arora Sports in 1995, laying the foundation for what has evolved into a trusted enterprise in the sports and fitness industry. Guided by his vision, integrity, and commitment to excellence, he continues to lead the organization with a focus on innovation, quality, and sustainable growth.

Ishan Arora

Ishan Arora

Founder

Beginning his entrepreneurial journey in 2018 with 99 Degree North, Ishan Arora transformed his passion for sports into a purpose-driven enterprise. Leveraging his experience as a professional badminton player, he is committed to advancing sports, fitness, and infrastructure through innovation, strategic partnerships, and uncompromising quality.

Adeshpartap Singh Sidhu

Adeshpartap Singh Sidhu

Operations Head

A professional trap shooter with a deep understanding of the sports ecosystem, Adeshpartap Singh Sidhu joined the organization in 2026 to lead operations. His precision, discipline, and results-driven approach ensure operational excellence, efficient project execution, and exceptional value for clients and partners worldwide.